Fashion Show: American Express Launch at the Hiro Ballroom
11.01.2004 - 11.01.2004
In November of 2004, more than 30 area designers came together for a fashion show at the Maritime Ballroom. This event, hosting more than 500 guests, was an official launch for a new product of American Express. By hosting an event with the MPDI, American Express reached an exclusive consumer/celebrity audience and featured high profile designers like Diane von Furstenberg, Stella McCartney, Alexander McQueen, Puma and Catherine Malandrino on the same runway for the first time.
