Tommy Hilfiger Prep World Pop-Up House
Tommy Hilfiger is launching Prep World, a Spring/Summer 2011 limited edition capsule collection of sixty pieces for men and women. The collection will be housed in a first-of-its-kind Pop-Up house, which will travel to key cities around the globe this summer. Hilfiger invited renowned prep expert Lisa Birnbach, author of The Official Preppy Handbook and True Prep: It's a Whole New Old World, to join him in the launch of Prep World around the globe.
The Prep World Pop-Up house is designed to resemble an authentic beach house found on the East Coast, with aged shingles, copper gutters and navy window shutters making up the foundation and a pink front door adding the quirky Tommy twist.
The Prep World Pop-Up house's Manhattan outpost will be open from 10 a.m. to 9 p.m. from Thursday to Saturday, and 11 a.m. to 6 p.m. on Sunday. Each afternoon, fashion editors will host prep workshops and style shoppers in Spring trends.
For more information on Tommy Hilfiger's Prep World Tour, visit tommy.com/prep or facebook.com/tommyhilfiger
To follow the Prep Collection on Twitter, find #prepworld or follow @TommyHilfiger
Located in Gansevoort Plaza At Little West 12th Street and Ninth Avenue Open to the public Thursday through Sunday, May 5-8th