DISTRICT PROFILE: Caitlin McConnell
May 15, 2016
Name: Caitlin McConnell
Title: Associate Director of Marketing
Organization/Business: The Standard, High Line
What do you do, and how did you get here?
All the promos, partnerships, programming, witty emails and posts from The Standard, High line … That’s me. I worked in fashion for many years then started my own consulting company focusing on branding, marketing, and production for fashion or similarly minded brands. So, that’s how I got linked up with The Standard. I still spend most of my day coming up with unique experiences or messaging for the property, it’s pretty special to work with a brand who really embraces that.
What do you love about Meatpacking?
It’s weird. That’s honestly what I love about it . I love the history of this neighborhood and I still appreciate the kind of anything goes nature of this place because it’s still pretty raw – no one lives here, it’s all commercial. I think the neighborhood is going through another transition period, but I like seeing it get back to this high end retail mix meets grimy old New York like it was back when the neighborhood really took off. Pastis, welcome home.
If you had 15 minutes, how will you spend it in the neighborhood?
I walk to Blue Bottle Coffee and get their ginger molasses cookie and stop over at 14th street park to enjoy.
If you had a few hours, how would you ideally spend the day?
The roof at The Top of The Standard for afternoon drinks. Everyone knows the Top of The Standard, but the outdoor roof space is literally an oasis. You lounge on one of the couches and take in the the views, the sunshine, the wine, the wine, and the wine.
Where do you go to escape the crowds? People watch?
It’s not easy escaping the crowds around here… If you really want to get away, rent a cheap last minute room at The Standard, High Line using our One Night Standard app, hop in the bathtub and enjoy a cheeseburger in silence. Plus you can STILL people watch from the windows! (I think I just killed two birds with one stone with that answer). The best people watching in general is probably the High Line park – it amazes me how sun, rain, snow, or the districts infamous 40mph wind gusts that the park is full.
Where will you recommend for a great cocktail or bite?
First, I would say The Standard, High Line – there are just so many options in one place: Frozen drinks and crepes at Le Bain, The Dirty Martini with the vial of blue cheese and an order of French Fries at the Top of The Standard , the Penny Drop cocktail or anyone of our fresh pastries from The Standard Grill (we make fresh doughnuts for brunch!), hot toddies at The Ice Rink in the winter, or pitchers and pizza on The Plaza in the summer. When I leave I do have some other neighborhood favorites : Untitled at The Whitney is doing a Neighbor’s Night Sunday – Tuesdays a great way to try Untitled (and for less!). Barbuto – not exactly a bite, but I’ve never said no to an Aperol Spritz and I would consider pasta a snack…
What’s your most memorable moment or experience in Meatpacking?
I took North West ice skating at The Rink.
Of all the personalities you can think of (whether you know the person or not), whom would you want to grab a drink with?
Michelle Dell Ramsey, owner of one of the neighborhoods biggest losses Hogs and Heifers. I never spend much time in the place personally, but I loved the idea of it. I love that she refused to raise the price of a beer from $3. I liked the old bikers who were still sitting on the bench outside every morning when I got to work (at 9 AM!) I’d love to sit with her and get all the juicy details – about the neighborhood and the fabled stories of this place . Not what i’ve read but the real thing: the good, the bad, and the ugly from past 23 years. We’d probably go to the 8th floor outdoor Studio Café of The Whitney – what better place to talk to one of the neighborhoods oldest institutions in the newest?
What should we know about you outside of work. Hobbies, life, that sort of thing?
Life ? Sometimes I forget about that thing, but I LOVE to cook, I love to travel (mostly to places with delicious food & wine), I love to learn and I’m learning to love working out with my girl Nicole Winhoffer (she has classes weekends at The Standard, High Line) and Soul Cycle (thank you new Chelsea Studio)!