DISTRICT PROFILE: Noah Weinstein
November 11, 2016
Name: Noah Weinstein
Title: Managing Partner
Organization/Business: Sons & Daughters of NYC
What do you do, and how did you get here?
For twelve years I oversaw Marketing, PR, Sales/Events, ultimately becoming a Managing Partner at Rande Gerber’s Gerber Group. It was a tremendous experience, learning how to think locally and scale globally. I worked side-by-side with some of the best in the business. Gerber Group alumni include an impressive list of hospitality operators I call friends. Ultimately, each will tell you they left because they were ready to go for it on their own. It’s difficult leaving that security and something I helped to build but Sons & Daughters is a passion project. I’m a native New Yorker and the location, space and opportunity to partner with my long-time friend Shaun Rose felt like the right opportunity. S|D is a throwback to another time in NYC. Great drinks, elevated yet approachable food, and an eclectic mix of people searching for an escape from reality, even if only for a short time.
What do you love about Meatpacking?
From 2000-2004 I had an office on Eighth Avenue between 13-14 streets. I love today what I loved then – you never know who you’ll see and what new art installation or business will pop up. The neighborhood is constantly changing but I think the streets feel similar. New developments compliment the old architecture I’ve always admired. There are more tourists but there’s good reason for that – hotels, museums, restaurants, clubs, etc. draw them in. The High Line, is an incredible example of how to create new and unique space for locals while driving tourism.
If you had 15 minutes, how will you spend it in the neighborhood?
I’d probably make myself a cup of Birch coffee at Sons & Daughters and sit in the 14th Street Park. It offers a great combination of solitude while being surrounded by the action of the city. Plus, you can peep a view of the Hudson. One of my favorite aspects of the west side is the proximity to the river. I grew up spending time by and out on the river and it’s become a part of my life.
If you had a few hours, how would you ideally spend the day?
I’d spend more time with my team. There never seem to be enough hours in the day so I’d take them to our conference room, a.k.a The 14th Street Park, and sit in the sun while we review our upcoming day/week. From there might hit The Whitney to see what’s new and then walk the streets of the district. It may sound cliché but I truly draw inspiration for the energy of the neighborhood and this city.
Where do you go to escape the crowds? People watch?
We have an outdoor café at Sons & Daughters and while I’m still at work, I love to sit and listen to our guests experience a cocktail or food item for the first time. We’ve only been open for a couple of months and I’m always so happy to hear a someone say they love something our team has created. If I leave S|D, people watching doesn’t get much better than the pool at SoHo House.
Where will you recommend for a great cocktail or bite?
Other than Sons & Daughters? That’s a loaded question. There are too many great places to list.
What’s your most memorable moment or experience in Meatpacking?
I have so many great memories. In 2003, I was doing promotions for David Rabin at Lotus. Initially, he gave me control of the downstairs lounge. Eventually, he gave me control of the door and all three levels. I was proud of that accomplishment at the time, and I guess I still am. I had a two-year run at Lotus before I went to work for Rande.
Of all the personalities you can think of (whether you know the person or not), whom would you want to grab a drink with?
There are a lot of pioneers of the district whom I’d love to sit with – Andrew Rosen from Theory or Diane Von Fürstenberg would each be high on that list. But I’d have to say Cliff Meilman of Meilman Family Real Estate. He and his family have been here for decades and know the district as well as anyone. He’s a true friend and supporter of what I’m doing. He suggested I look at the S|D space years ago when it became available. I passed on the opportunity but he was the first person I spoke with when the opportunity arose again recently. He’s a busy guy but anytime he can meet for a drink I clear my schedule. Our conversations range from family to business. I wouldn’t give them up for anything. Where would we meet? Where else, my place.
What should we know about you outside of work. Hobbies, life, that sort of thing?