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The House of Dior is pleased to welcome you to the Miss Dior Millefiori Garden Pop-Up in New York City.

Enjoy a sensorial and digital journey through a multi-colored field alive with thousands of fragrant flowers in full bloom.

The pop-up will feature exclusive offerings only available in Gansevoort Plaza, such as a custom limited-edition Miss Dior tote bag, which will be available with purchase of $150 or more, until supplies last.

Other special offerings include new complimentary “ABCDior” charm personalization service (exclusive to Dior.com) as well as other services available for limited time only for the duration of the pop-up.

Guests can discover various AR experiences including a custom Google lens, Snapchat and Instagram filter inviting you to be immersed in the gardens from the new campaign and world of Miss Dior. The pop-up will also feature a private Miss Dior café, bow atelier and immersive floral installation designed by renowned florist Lewis Miller, which will be open to all guests upon registration and entry. The Miss Dior pop-up will be open to the public starting at 1:00PM on Monday, September 13th through Thursday, September 16th. The new Miss Dior Eau de Parfum is a shimmering new “Millefiori” that has been spectacularly reinvented with armfuls of colorful, fresh and sensual velvety flowers.


September 13: 1:00 – 7:00pm
September 14 -16: 11:00am -7:00pm

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