Cult Australian haircare brand Original & Mineral is pleased to announce the opening of their first US salon, O&M.nyc, located in New York City’s Meatpacking District. Bringing a completely new, boutique salon experience to Manhattan and bridging the gap between luxury and natural, the beautiful open-plan location offers cuts, blowouts and hair painting using the brand’s full professional color range – Mineral CCT™ – ammonia, PPD (Paraphenylenediamine) and resorcinol free.
Taking command of the salon space is a custom-built wooden table with shared seating that breaks the tradition of staring aimlessly into a mirror, where guests enjoy services, refreshments and conversation.
Set amongst exposed brick walls, piping and stained wood shelving. Injecting a downtown, vintage vibe into the space are the refreshments served from a 1930s cocktail cabinet and the black & white movies projected against the wall of the salon. O&M’s signature product line is showcased alongside Antique items hand-picked by the brand’s Creative Director, Janelle Chaplin, who will be leading the US salon team.
“We created a chic space without being pretentious for clients to feel like they’re having their hair done at home. The idea was centered around designing a large eight-foot customized built table that creates an amazing open energy and a relaxed experience in a unique loft style space,” says Janelle Chaplin, Creative Director for Original & Mineral.
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