DISTRICT PROFILE: Joe Friedman

Name: Joe Friedman

Title: Marketing Manager

Organization/Business: Tao Group New York

Social: @doctorfriedman

What do you do, and how did you get here?

I have the pleasure of working with one of the greatest hospitality teams in the business, marketing an expansive portfolio of restaurants, nightclubs, and lounges here in the city. Since 18 years old, I’ve had just about every position you can think of within the hospitality industry. Two and half years ago I was given the opportunity to step into this role.

What do you love about Meatpacking?

I think it’s a place that people really aspire to be. I’ve been hanging around this neighborhood for about 13 years and it’s been great to see the Meatpacking District evolve from a night-time playground for the late night crowd into a destination for a wide swath of clientele at any time of day. The confluence of high-end retail, dining, and art adds to the energy of the community and infects visitors and locals alike. Also, what I think is most striking is the sense of history the Meatpacking District conveys. From the cobblestone streets to the architecture of the old meatpacking facilities, no matter how new the offering, the neighborhood will still retain the character from its original infrastructure. I hope that new residents, whether commercial or residential, will keep the integrity of the old while ushering in the new.

If you had 15 minutes, how will you spend it in the neighborhood?

In the spring and summer, it’s great to be able to walk out of my apartment and onto the Highline. Total walking time to get to the heart of the district is about 15 minutes. In the fall and winter, a quick stop in Artichoke Pizza for a slice to warm up is always a good idea.

If you had a few hours, how would you ideally spend the day?

If we’re talking summertime, you can find me at The Beach at Dream Downtown. I head there to mingle with friends and colleagues, enjoy some time relaxing and getting some work done. It’s a hidden oasis with a great pool scene. 

Where do you go to escape the crowds? People watch?

The Top of the Standard. At the Penthouse level of the hotel, there are great views of the neighborhood from every angle.

Where will you recommend for a great cocktail or bite?

Tao Downtown. It really is such a unique space in its sheer size and incredible design. Aside from work, people who know me understand that I’m simply huge fan of our brand. When it comes to restaurant recommendations for friends visiting the area, it’s typically the first. That’s not to take away from the other amazing restaurants here, which I do frequent, but I find that as a guest, the experience at Tao Downtown for dinner is always fresh and exciting, no matter how many times I visit. 

What’s your most memorable moment or experience in Meatpacking?

I proposed to my fiancé on a snowy night at Del Posto one year ago. It certainly was a night I will never forget. 

Of all the personalities you can think of (whether you know the person or not), whom would you want to grab a drink with?

I recently read “At Work” by Annie Leibovitz. She has worked with so many great artists and musicians. I think it would be really cool to hear about those experiences firsthand.

What should we know about you outside of work. Hobbies, life, that sort of thing?

I enjoy travel, skiing, anything beach-related, long drives in the country, photography, & art. I’m a Blues & Rock n Roll guy at heart but also love old school R&B, Hip Hop, and Latin music.