There’s a sleek new menswear boutique in the Meatpacking District that’s introducing an innovative concept in brick-and-mortar shopping. REIGN, a lifestyle brand and curated retail model that brings fashion and footwear brands to you in a store, and as an online e-commerce shop, with a custom made in-store content app via Samsung.

The ready to wear street-chic items are presented in an edited, specially curated collection in a bright white space on Washington Street.  REIGN presents a holistic shopping experience and the Samsung app bridges the gap between e-commerce and the standard retail shopping trip. The white wash brick walls, Versailles parquet concrete floors, a 12-foot skylight, and a back garden oasis, it’s an escape from your standard department store or boutique.

The assortment is geared toward the stylish guy who appreciates good design from both new, up and coming designers as well as established ones.
And you can get some killer kicks there, too, with options by Puma Select, Adidas Statement, and others you can’t find elsewhere in the city.

Founded by Santino LoConte and opened earlier this fall, the shop is a step towards the next evolution of the fashion and footwear market where tech meets wears.

Learn more about REIGN here.