Rivian Community: Cook Out with Rashad Frazier

Join Rivian for a midday gathering with Rashad Frazier, founder of Camp Yoshi, as he brings his new cookbook, Cook Out, to the Rivian Meatpacking space.

When

Saturday, May 30 | 11 AM - 2 PM

Where

Rivian NYC Flagship, 461 W 14th Street, New York, NY 10014

Drawing on his experience leading remote expeditions and his life as a frequent Rivian driver, Rashad is demystifying outdoor hospitality to show you how world-class meals come to life under the open sky.

Rivian is turning the showroom into a live expression of food, storytelling, and culture, including:

Tasting Menu: Sample signature bites inspired by the recipes in Cook Out.

The Camp Yoshi World: Immerse yourself in the landscapes and moments that inspired the book through exclusive trip visuals.

Gear & Ethos: Hear Rashad’s take on why the "outside matters" and how he uses Rivian to power his adventures.

Signed Copies: Pick up your own copy of Cook Out and have it personalized by Rashad.

Community Energy: Pull up, grab a plate, and hang with a community that loves food and the great outdoors.

Whether you’re a backyard griller or dreaming of your first backcountry feast, this event is here to help you bridge the gap between "I want to" and "I’m ready."

 

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